How OpenLoop Is Powering the Future of Telehealth

By Joshua Heath

Enabling Any Company to Deliver Care with Plug-and-Play Infrastructure, Clinician Staffing, and White-Labeled Support

Even as telehealth adoption accelerates, access to care remains uneven, particularly in rural and underserved communities. The promise of digital health has always been to bring care closer to where patients are—but for many Americans, that promise is still out of reach.

OpenLoop’s story begins in rural Iowa, where founder and CEO Dr. Jon Lensing watched his father treat patients who drove hours for appointments. For every patient who made the trip, others couldn’t. The issue wasn’t demand—it was geography and accessibility.

When the pandemic arrived, virtual care became the default mode overnight, revealing both the potential and fragility of digital health. Thousands of new companies emerged, but few had the infrastructure to scale safely and compliantly nationwide.

“We saw great ideas dying on the vine, not because the founders lacked vision, but because they lacked infrastructure,” says Dr. Lensing. “So we decided to build it for them.”

The OpenLoop Solution: An Operating System for Healthcare Delivery

OpenLoop’s model is simple: clients bring the brand; OpenLoop brings the rest.

Its modular platform serves as an operating system for healthcare delivery, enabling any organization, not just digital health startups, to launch scalable, compliant telehealth services across all 50 states.

The strength of OpenLoop’s approach lies in its modularity. Each component of the platform is designed to plug seamlessly into a client’s existing ecosystem, handling the complex operational layers that most organizations aren’t built to manage.

• Platform & AI: A flexible tech stack connecting EHR, labs, scheduling, eRx, and data analytics. OpenLoop’s new AI tools reduce clinician administrative load and streamline scheduling, allowing providers to spend more time with patients.

• Provider Network: 20,000+ state-licensed clinicians available on demand.

• Visit Fulfillment: Infrastructure covering clinician HR, malpractice, prior authorization, and compliance.

• Billing & RCM: End-to-end payer enrollment and reimbursement management.

• Pharmacy & Diagnostics: Integrated lab and prescription fulfillment.
  
  

It’s “telehealth in a box”—the infrastructure for anyone who wants to deliver care without building an entire health system from scratch.

OpenLoop’s operational excellence has been validated by its SOC 2 Type 1 certification, achieved in late 2024, underscoring its commitment to patient privacy and data security.

“Achieving SOC 2 certification reinforces our dedication to maintaining robust security controls and industry-leading standards for data protection,” says Dr. Lensing.

“This accomplishment highlights our dedication to maintaining the highest security standards for the healthcare data we manage,” added Curtis Olson, CTO at OpenLoop.

From Rural Roots to National Reach

Focused initially on rural clinic staffing, OpenLoop pivoted during the pandemic to support virtual-first providers. Now, its infrastructure powers more than 1 million patient visits and supports over 120 clients across a broad spectrum of healthcare categories—from GLP-1 weight management and women’s health to mental wellness and preventive care.

“As a native Iowan, I’m passionate about keeping our roots planted deep in this community and continuing to grow our operations with the best and brightest local talent,” says Dr. Lensing.

In 2023, OpenLoop was named Deal of the Year at the Greater Des Moines Partnership’s Economic Impact Awards for its contributions to local job growth. The company’s OpenLoop Tower headquarters now anchors downtown Des Moines, with plans to quadruple headcount over the next several years.

When Grindr launched Woodwork, a new telehealth service targeting its LGBTQ+ audience, wisdom told them they already had the brand trust; they needed the infrastructure. With OpenLoop as their partner, they launched a care service designed for purpose and compliance: licensed clinicians, inclusive training, and medically tailored workflows. From the online dating app to the virtual clinic, they moved quickly, beginning in Illinois and Pennsylvania and scheduled for national expansion by the end of the year.

“It’s not just about technology—it’s about empowerment,” says Dr. Jon Lensing. “When you remove the friction of building healthcare delivery, you unlock innovation in places it’s never existed before.”

Expanding Healthcare, One Integration at a Time

Beyond startups, OpenLoop is helping employers, health systems, and consumer brands embed healthcare directly into their digital ecosystems. The company’s investment in AI, clinician empowerment, and compliance-first infrastructure continues to fuel rapid growth—648% year-over-year, by public record.

“Our commitment to innovation, coupled with our strategic expansions, has further positioned us as a leader in the telehealth industry,” says Dr. Lensing. “We’re building the future of care delivery—one integration at a time.”

Scaling Health Access Through Partnership

Though OpenLoop operates quietly in the background, its impact is deeply human. Behind every client it powers, there are thousands of patient interactions; each one delivered more efficiently, more securely, and more compassionately because the infrastructure simply works.

Today, OpenLoop’s network includes 20,000 clinicians serving patients in all 50 states and conducting more than 250,000 visits each month. The company supports care delivery across 30+ specialties and partners with 600+ insurance plans, including Medicare and Medicaid. And with 24/7 patient support, its platform is designed for both reliability and reach.

“Our goal is simple,” says Dr. Jon Lensing, CEO and co-founder of OpenLoop Health. “We want to help any company become a healthcare company. When we remove the operational barriers, our partners can focus on what truly matters—building trust, improving access, and delivering exceptional care.”

OpenLoop’s clients range from fast-growing telehealth startups to Fortune 500 companies embedding virtual care into existing platforms. Some have gone from concept to nationwide launch in under six months. Others—starting with little more than an idea—have built entire telehealth operations on OpenLoop’s infrastructure.

Each partnership reinforces the same truth: when infrastructure ceases to be the bottleneck, innovation accelerates. And when that happens, healthcare gets closer to where it’s always needed to be—everywhere.